New Advert Design

OLD ADVERT DESIGN

This was the process of which I created my final advert design, I chose to advertise trainers and have a simple design. The background is a concrete texture which I thought related to my trainer design name "FOOTWORK." The font I wanted to be simple and bold.
The final look of my design looks plain and does not really have a entertaining or attractive factor to it, so I decided to change the layout of the advert and add more effect on the trainers also the text. The actual page has to be A4 also.
I decided to change my advert design to make my advert more vibrant and colorful, I used the work of Kate Moross as inspiration  the graffiti/animated look I thought was quite effective and interesting. Also the colors she uses on the background relate and blend in with the colors of the actual shoe, the title in the center with the shoe makes the center of the page the main view point. Another artist that inspired and relates to my advert design is Stephen Sprouse he also uses bright tones of color to advertise pieces but adds dark black outlines to make things stand out more, that technique also adds a graffiti effect to the piece which I'm trying to interpret in my advert cover.

KATE MOROSS

STEPHEN SPROUSE

NEW ADVERT DESIGN

I used the Brush Tool to make this light dab of color effect for the background of my advert.

I highlighted the shoes first with purple outline which blends and complements the background colors, I then added black outline to make it more bold.

I used a thick texture on the Brush Tool to border the triangles, the unclean effect it has I think works well instead of ruining the outcome of the advert.

I used the Magic Wand Tool to take out the white areas on the text, the font I used was Abandon on Dafont  this blend in to the boldness of background colors like graffiti which I think is a good effect.

FINAL ADVERT DESIGN